/* =========================================================
   Sales with David K. — Landing
   Static · cream · red · Manrope + Inter · mobile-first
   ========================================================= */

:root {
  /* DESIGN.md tokens */
  --bg:         #FCF9F8;
  --bg-2:       #F6F3F2;
  --bg-3:       #EFEAE8;
  --card:       #FFFFFF;
  --ink:        #1C1B1B;
  --ink-2:      #3E2E2C;
  --body:       #5B403D;
  --mute:       #8F6F6C;
  --line:       rgba(228, 190, 186, .18);
  --line-2:     rgba(228, 190, 186, .32);
  --red:        #AF101A;
  --red-grad:   #D32F2F;
  --red-hover:  #8B0C14;
  --red-deep:   #6E090F;
  --red-soft:   #FBEEEC;
  --dark:       #1C1B1B;
  --dark-2:     #2A2424;

  --radius:     14px;
  --radius-sm:  10px;
  --radius-lg:  18px;

  --shadow-sm:  0 1px 2px rgba(28,27,27,.04), 0 2px 8px rgba(28,27,27,.04);
  --shadow:     0 4px 20px rgba(28,27,27,.04), 0 8px 40px rgba(28,27,27,.08);

  --f-display:  "Manrope", -apple-system, BlinkMacSystemFont, "Helvetica Neue", Arial, sans-serif;
  --f-body:     "Inter", -apple-system, BlinkMacSystemFont, "Helvetica Neue", Arial, sans-serif;

  --wrap:       1160px;
  --wrap-tight: 880px;
}

/* ---------- Base ---------- */
*, *::before, *::after { box-sizing: border-box; }
[hidden] { display: none !important; }
html { scroll-behavior: smooth; -webkit-text-size-adjust: 100%; }
body {
  margin: 0;
  background: var(--bg);
  color: var(--body);
  font-family: var(--f-body);
  font-size: 16.5px;
  line-height: 1.55;
  -webkit-font-smoothing: antialiased;
  -moz-osx-font-smoothing: grayscale;
  overflow-x: hidden;
}
img { max-width: 100%; display: block; }
a { color: inherit; text-decoration: none; }
.wrap { width: min(var(--wrap), calc(100% - 48px)); margin-inline: auto; }

.dot { color: var(--red); }

/* ---------- Typography ---------- */
h1, h2, h3 {
  font-family: var(--f-display);
  font-weight: 700;
  letter-spacing: -.025em;
  line-height: 1.05;
  margin: 0;
  color: var(--ink);
}
h1 { font-size: clamp(34px, 5.4vw, 64px); font-weight: 800; letter-spacing: -.03em; line-height: 1.1; }
h2 { font-size: clamp(28px, 4vw, 48px); font-weight: 800; letter-spacing: -.028em; }
h3 { font-size: 19px; line-height: 1.3; letter-spacing: -.01em; font-weight: 700; }

p { margin: 0 0 14px; color: var(--body); }
b, strong { color: var(--ink); font-weight: 700; }
em { font-style: italic; font-family: var(--f-body); }

.em {
  font-family: var(--f-body);
  font-style: italic;
  font-weight: 700;
  color: var(--red);
  display: inline;
  letter-spacing: -.01em;
}

.kicker {
  display: inline-block;
  font-family: var(--f-body);
  font-size: 11.5px; letter-spacing: .16em; text-transform: uppercase;
  color: var(--red);
  margin-bottom: 16px;
  font-weight: 600;
}

.eyebrow {
  display: inline-flex; align-items: center; gap: 10px;
  font-family: var(--f-body);
  font-size: 11px; letter-spacing: .18em; text-transform: uppercase;
  color: var(--red);
  margin-bottom: 28px;
  font-weight: 600;
}
.eyebrow__dot {
  width: 6px; height: 6px; border-radius: 50%;
  background: var(--red);
}

/* ---------- Buttons ---------- */
.btn {
  display: inline-flex; align-items: center; justify-content: center; gap: 8px;
  padding: 14px 22px;
  font-family: var(--f-body);
  font-weight: 600;
  font-size: 15px;
  letter-spacing: -.005em;
  border-radius: 10px;
  border: 1px solid transparent;
  background: transparent;
  color: var(--ink);
  cursor: pointer;
  user-select: none;
  white-space: nowrap;
  text-align: center;
}
.btn[hidden] { display: none !important; }
.btn--primary {
  background: linear-gradient(135deg, var(--red) 0%, var(--red-grad) 100%);
  color: #fff;
  border-color: transparent;
  box-shadow: 0 4px 20px rgba(28,27,27,.04), 0 8px 40px rgba(175,16,26,.18);
}
.btn--primary:hover {
  background: linear-gradient(135deg, var(--red-hover) 0%, var(--red) 100%);
}
.btn--muted {
  background: var(--bg-2);
  color: var(--ink);
  border-color: transparent;
}
.btn--muted:hover { background: var(--bg-3); }
.btn--sm { padding: 10px 16px; font-size: 13.5px; }
.btn--lg { padding: 17px 30px; font-size: 16px; }
.btn--block { width: 100%; }

/* ---------- Section heads ---------- */
.block__head { margin-bottom: clamp(36px, 5vw, 56px); max-width: 820px; }
.block__head--center { text-align: center; margin-inline: auto; }
.block__title { margin-top: 0; color: var(--ink); }
.block__sub {
  margin-top: 16px;
  color: var(--ink-2);
  font-size: clamp(15px, 1.2vw, 17px);
  line-height: 1.6;
}
.block__head--center .block__sub { margin-inline: auto; max-width: 60ch; }

/* CTA microcopy */
.cta-mini {
  margin: 14px auto 0;
  font-size: 13px;
  color: var(--mute);
  line-height: 1.55;
  max-width: 50ch;
}
.cta-mini--dark { color: #c8bfa8; }

/* =========================================================
   1. HERO
   ========================================================= */
.hero {
  padding: clamp(64px, 9vw, 120px) 0 clamp(40px, 6vw, 72px);
}
.hero__inner {
  display: flex;
  flex-direction: column;
  align-items: center;
  text-align: center;
}
.hero__title {
  max-width: 22ch;
  letter-spacing: -.03em;
}
.hero__sub {
  margin: 24px auto 0;
  max-width: 60ch;
  font-size: clamp(15.5px, 1.2vw, 18px);
  color: var(--ink-2);
  line-height: 1.6;
}
.hero__cta {
  display: flex; flex-wrap: wrap; gap: 12px;
  margin-top: 32px;
  justify-content: center;
}

/* =========================================================
   2. VSL section
   ========================================================= */
.vslsec {
  padding: clamp(40px, 6vw, 72px) 0 clamp(56px, 8vw, 96px);
}
.vsl {
  margin: 0 auto;
  max-width: 1000px;
  width: 100%;
}
.vsl__frame {
  position: relative;
  aspect-ratio: 16 / 9;
  border-radius: var(--radius);
  background: radial-gradient(120% 100% at 50% 0%, #1a1816 0%, #0a0807 100%);
  border: 1px solid var(--line-2);
  overflow: hidden;
  box-shadow: var(--shadow);
}
.vsl__frame::before {
  content: ""; position: absolute; inset: 0;
  background-image:
    linear-gradient(to right, rgba(255,255,255,.04) 1px, transparent 1px),
    linear-gradient(to bottom, rgba(255,255,255,.04) 1px, transparent 1px);
  background-size: 44px 44px;
  mask-image: radial-gradient(ellipse at 50% 50%, rgba(0,0,0,.7), transparent 75%);
}
.vsl__frame::after {
  content: "";
  position: absolute; inset: auto -20% -40% -20%; height: 120%;
  background: radial-gradient(ellipse at 50% 100%, rgba(175,16,26,.25), transparent 60%);
  pointer-events: none;
}
.vsl__inner { position: absolute; inset: 0; display: grid; place-items: center; }
.vsl__play {
  width: 88px; height: 88px; border-radius: 50%;
  border: none;
  background: linear-gradient(135deg, var(--red) 0%, var(--red-grad) 100%);
  color: #fff;
  display: grid; place-items: center;
  cursor: pointer;
  box-shadow: 0 20px 50px -10px rgba(175,16,26,.45), inset 0 1px 0 rgba(255,255,255,.2);
}
.vsl__play svg { margin-left: 4px; }
.vsl__meta {
  position: absolute; left: 22px; right: 22px; bottom: 22px;
  display: flex; justify-content: space-between; align-items: flex-end; gap: 20px;
  font-size: 13px; color: #fff;
}
.vsl__tag {
  display: inline-flex; align-items: center; gap: 8px;
  font-family: var(--f-body); font-size: 11px; letter-spacing: .14em; text-transform: uppercase;
  color: #e8e2d4; font-weight: 600;
}
.vsl__dot { width: 7px; height: 7px; border-radius: 50%; background: var(--red); }
.vsl__title {
  max-width: 58%;
  font-family: var(--f-body); font-style: italic; font-weight: 500;
  font-size: 15px; color: #fff;
  text-align: right;
}
.vsl__badge {
  position: absolute; top: 18px; left: 22px;
  font-family: var(--f-body); font-size: 10.5px; letter-spacing: .18em;
  color: #fff; text-transform: uppercase;
  padding: 6px 10px; background: var(--red);
  border-radius: 4px; font-weight: 600;
  z-index: 2;
  box-shadow: 0 6px 16px -4px rgba(175,16,26,.5);
}
.vsl__hint {
  position: absolute; left: 50%; top: calc(50% + 68px);
  transform: translateX(-50%);
  text-align: center;
  font-family: var(--f-body); font-size: 11px; letter-spacing: .1em;
  color: rgba(255,255,255,.7);
  text-transform: uppercase;
  line-height: 1.7;
  margin: 0;
  max-width: 80%;
  font-weight: 500;
}
.vsl__hint span {
  display: block;
  font-size: 10px;
  letter-spacing: .04em;
  color: rgba(255,255,255,.35);
  text-transform: none;
  margin-top: 2px;
}

/* =========================================================
   3. TENSION + IDENTIFICATION
   ========================================================= */
.tension-sec {
  padding: clamp(56px, 8vw, 96px) 0;
  background: var(--bg-2);
}
.tension-sec__wrap {
  max-width: 760px;
  margin: 0 auto;
  text-align: center;
}
.tension {
  margin: 0 0 32px;
  padding: 24px 28px;
  background: var(--card);
  border-left: 4px solid var(--red);
  border-radius: 8px;
  font-family: var(--f-display);
  font-weight: 600;
  font-size: clamp(18px, 1.8vw, 24px);
  line-height: 1.35;
  color: var(--ink);
  letter-spacing: -.01em;
  text-align: left;
  box-shadow: var(--shadow-sm);
}

.tension-sec__cta {
  margin: 36px 0 48px;
}

.idblock {
  margin: 0 auto;
  max-width: 600px;
  text-align: left;
  background: var(--card);
  padding: 28px 32px 30px;
  border-radius: var(--radius);
  box-shadow: var(--shadow-sm);
}
.idblock__title {
  font-size: 20px;
  margin: 0 0 18px;
  color: var(--ink);
}
.idblock__list {
  list-style: none; padding: 0; margin: 0;
  display: flex; flex-direction: column; gap: 12px;
}
.idblock__list li {
  position: relative;
  padding-left: 28px;
  color: var(--ink-2);
  font-size: 15.5px;
  line-height: 1.5;
}
.idblock__list li::before {
  content: "";
  position: absolute; left: 0; top: 9px;
  width: 8px; height: 8px;
  background: var(--red);
  border-radius: 50%;
}

/* =========================================================
   4. PILLARS / 3 LEVIERS
   ========================================================= */
.pillars {
  padding: clamp(64px, 8vw, 96px) 0;
  background: var(--bg);
}
.pillars__grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 20px;
}
.pillar {
  background: var(--card);
  border-radius: var(--radius);
  padding: 32px 28px;
  box-shadow: var(--shadow-sm);
}
.pillar__icon {
  width: 44px; height: 44px;
  display: grid; place-items: center;
  border-radius: 10px;
  background: var(--red-soft);
  color: var(--red);
  margin-bottom: 20px;
}
.pillar h3 { margin: 0 0 10px; font-size: 19px; }
.pillar p { margin: 0; font-size: 15px; color: var(--ink-2); line-height: 1.55; }

/* =========================================================
   5. POSITIONNEMENT (.vs)
   ========================================================= */
.vs {
  padding: clamp(64px, 8vw, 96px) 0;
  background: var(--bg-2);
}
.vs__grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 22px;
  max-width: 880px;
  margin: 0 auto;
}
.vs__col {
  background: var(--card);
  border-radius: var(--radius);
  padding: 30px 32px;
  box-shadow: var(--shadow-sm);
}
.vs__col h3 {
  margin: 0 0 18px;
  font-size: 19px;
  color: var(--ink);
}
.vs__col--no h3 { color: var(--red); }
.vs__col ul { list-style: none; padding: 0; margin: 0; display: flex; flex-direction: column; gap: 10px; }
.vs__col li {
  padding-left: 22px;
  position: relative;
  color: var(--ink-2);
  font-size: 16px;
  line-height: 1.5;
}
.vs__col--yes li::before {
  content: "";
  position: absolute; left: 0; top: 8px;
  width: 12px; height: 12px;
  background: var(--red-soft);
  border-radius: 50%;
}
.vs__col--yes li::after {
  content: "";
  position: absolute; left: 3px; top: 11px;
  width: 6px; height: 3px;
  border-left: 1.5px solid var(--red); border-bottom: 1.5px solid var(--red);
  transform: rotate(-45deg);
}
.vs__col--no li::before {
  content: "";
  position: absolute; left: 0; top: 8px;
  width: 12px; height: 12px;
  border-radius: 50%;
  border: 1px solid var(--line-2);
}
.vs__col--no li::after {
  content: "×";
  position: absolute; left: 3px; top: 1px;
  color: var(--mute); font-size: 14px; line-height: 1;
}
.vs__col--no li { color: var(--mute); }

.vs__pull {
  max-width: 720px;
  margin: clamp(36px, 5vw, 56px) auto 0;
  padding: 22px 28px;
  background: var(--card);
  border-left: 4px solid var(--red);
  border-radius: 4px;
  font-family: var(--f-display);
  font-weight: 600;
  font-size: clamp(17px, 1.5vw, 20px);
  line-height: 1.45;
  color: var(--ink);
  letter-spacing: -.01em;
  box-shadow: var(--shadow-sm);
}

/* =========================================================
   6. STRUCTURE / BLUEPRINT
   ========================================================= */
.blueprint {
  padding: clamp(64px, 8vw, 96px) 0;
  background: var(--bg);
}
.phases {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 18px;
  max-width: 920px;
  margin: 0 auto;
}
.phase--simple {
  background: var(--card);
  border-radius: var(--radius);
  padding: 36px 28px;
  text-align: center;
  box-shadow: var(--shadow-sm);
}
.phase--simple .phase__num {
  display: block;
  font-family: var(--f-display);
  font-weight: 800;
  font-size: clamp(40px, 4vw, 48px);
  line-height: 1;
  color: var(--red);
  letter-spacing: -.025em;
  margin-bottom: 14px;
}
.phase--simple h3 {
  margin: 0;
  font-size: 18px;
  color: var(--ink);
  font-weight: 700;
}
.phase--accent {
  background: linear-gradient(135deg, var(--red) 0%, var(--red-deep) 100%);
  box-shadow: 0 12px 32px -8px rgba(175,16,26,.4), 0 24px 60px -20px rgba(175,16,26,.3);
}
.phase--accent .phase__num,
.phase--accent h3 { color: #fff; }
.phase--accent .phase__num { opacity: .85; }

.blueprint__note {
  text-align: center;
  margin: clamp(36px, 5vw, 48px) auto 0;
  max-width: 600px;
  font-family: var(--f-display);
  font-weight: 500;
  font-size: clamp(17px, 1.4vw, 20px);
  color: var(--ink);
  line-height: 1.4;
  letter-spacing: -.01em;
}

/* =========================================================
   7. FORMAT
   ========================================================= */
.fmt {
  padding: clamp(64px, 8vw, 96px) 0;
  background: var(--bg-2);
  text-align: center;
}
.fmt__bullets {
  list-style: none;
  padding: 0;
  margin: 0 auto clamp(28px, 4vw, 36px);
  max-width: 560px;
  display: flex;
  flex-direction: column;
  gap: 14px;
}
.fmt__bullets li {
  background: var(--card);
  padding: 18px 24px;
  border-radius: var(--radius);
  font-family: var(--f-display);
  font-size: 18px;
  font-weight: 600;
  color: var(--ink);
  box-shadow: var(--shadow-sm);
  letter-spacing: -.005em;
}
.fmt__line {
  margin: 0 auto;
  max-width: 600px;
  font-family: var(--f-display);
  font-weight: 600;
  font-size: clamp(18px, 1.6vw, 22px);
  color: var(--ink);
  letter-spacing: -.01em;
  line-height: 1.4;
}

/* =========================================================
   8. PROOF
   ========================================================= */
.proof {
  padding: clamp(64px, 8vw, 96px) 0;
  background: var(--bg);
}
.proof__quotes {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 20px;
  max-width: 920px;
  margin: 0 auto;
}
.qcard {
  background: var(--card);
  border-radius: var(--radius);
  padding: 28px;
  box-shadow: var(--shadow-sm);
  margin: 0;
}
.qcard--placeholder {
  border: 1px dashed var(--line-2);
  background: rgba(255,255,255,.6);
}
.qcard blockquote {
  margin: 0 0 16px;
  font-family: var(--f-body);
  font-style: italic;
  font-weight: 500;
  font-size: 17px;
  line-height: 1.55;
  color: var(--ink-2);
  letter-spacing: -.005em;
}
.qcard figcaption {
  font-size: 13.5px;
  color: var(--mute);
  font-style: normal;
}
.proof__note {
  text-align: center;
  margin: clamp(28px, 4vw, 36px) auto 0;
  font-size: 13.5px;
  color: var(--mute);
  font-style: italic;
  max-width: 60ch;
}

/* =========================================================
   9. ABOUT (short)
   ========================================================= */
.about {
  padding: clamp(64px, 8vw, 96px) 0;
  background: var(--bg-2);
}
.about__wrap {
  display: grid;
  grid-template-columns: 1fr 1.4fr;
  gap: clamp(32px, 6vw, 64px);
  align-items: center;
  max-width: 980px;
  margin: 0 auto;
}
.about__photo {
  position: relative;
  aspect-ratio: 4 / 5;
  border-radius: var(--radius);
  overflow: hidden;
  background: radial-gradient(60% 50% at 50% 30%, #efe8d8, #e4dbc8 70%);
  box-shadow: var(--shadow);
}
.about__photo-inner {
  position: absolute; inset: 0;
  display: flex; flex-direction: column; gap: 8px;
  align-items: center; justify-content: center;
}
.about__monogram {
  font-family: var(--f-display);
  font-weight: 800;
  font-size: clamp(96px, 16vw, 180px);
  line-height: 1;
  color: var(--ink);
  letter-spacing: -.04em;
  opacity: .12;
}
.about__photo-inner small {
  font-family: var(--f-body); font-size: 11px; letter-spacing: .16em;
  color: var(--mute); text-transform: uppercase;
}
.about__tape {
  position: absolute; bottom: 24px; left: -8px;
  background: var(--red); color: #fff;
  padding: 7px 16px 8px;
  font-family: var(--f-body); font-style: italic; font-weight: 600;
  font-size: 15px;
  transform: rotate(-2deg);
  box-shadow: 0 10px 24px -8px rgba(175,16,26,.35);
}
.about__copy p {
  font-size: 17px;
  color: var(--ink-2);
  margin-bottom: 10px;
  line-height: 1.5;
}
.about__pull {
  margin: 24px 0 !important;
  padding: 18px 22px;
  background: var(--card);
  border-left: 4px solid var(--red);
  border-radius: 4px;
  font-family: var(--f-display);
  font-weight: 600;
  font-size: clamp(17px, 1.5vw, 20px);
  color: var(--ink);
  line-height: 1.45;
  letter-spacing: -.01em;
  box-shadow: var(--shadow-sm);
}
.about__sig {
  margin-top: 18px !important;
  font-family: var(--f-body); font-style: italic;
  color: var(--ink);
  font-size: 16px;
}

/* =========================================================
   10. QUALIFICATION
   ========================================================= */
.qualification {
  padding: clamp(64px, 8vw, 96px) 0;
  background: var(--bg);
  text-align: center;
}
.qualification__wrap {
  max-width: 700px;
  margin: 0 auto;
}
.qualification__line {
  font-family: var(--f-display);
  font-weight: 600;
  font-size: clamp(18px, 1.8vw, 24px);
  color: var(--ink);
  letter-spacing: -.015em;
  line-height: 1.4;
  margin-bottom: 28px;
}
.qualification__line--accent {
  padding: 22px 28px;
  background: var(--card);
  border-left: 4px solid var(--red);
  border-radius: 4px;
  margin-bottom: 0;
  text-align: left;
  box-shadow: var(--shadow-sm);
}

/* =========================================================
   11. FAQ
   ========================================================= */
.faq {
  padding: clamp(64px, 8vw, 96px) 0;
  background: var(--bg-2);
}
.faq__list {
  max-width: 760px; margin: 0 auto;
  display: flex; flex-direction: column; gap: 8px;
  padding: 4px;
  background: rgba(28,27,27,.025);
  border-radius: 28px;
}
.q {
  background: var(--card);
  border-radius: 22px;
  padding: 0 26px;
}
.q[open] {
  box-shadow: 0 4px 20px rgba(28,27,27,.04), 0 12px 40px rgba(28,27,27,.06);
}
.q summary {
  list-style: none;
  cursor: pointer;
  padding: 22px 56px 22px 0;
  position: relative;
  font-family: var(--f-body);
  font-weight: 600;
  font-size: 16px;
  color: var(--ink);
  letter-spacing: -.005em;
  line-height: 1.35;
  -webkit-tap-highlight-color: transparent;
}
.q summary::-webkit-details-marker { display: none; }
.q summary::before,
.q summary::after {
  content: "";
  position: absolute; right: 14px; top: 50%;
  width: 14px; height: 2px;
  background: var(--ink);
  border-radius: 2px;
  transform-origin: center;
}
.q summary::before { transform: translateY(-50%); }
.q summary::after { transform: translateY(-50%) rotate(90deg); }
.q[open] summary::before { background: var(--red); }
.q[open] summary::after { background: var(--red); transform: translateY(-50%) rotate(0deg); }
.q p {
  padding: 2px 56px 24px 0;
  max-width: 68ch;
  color: var(--body);
  font-size: 15px;
  line-height: 1.6;
  margin: 0;
}

/* =========================================================
   12. FINAL CTA (dark)
   ========================================================= */
.cta-final {
  padding: clamp(72px, 10vw, 120px) 0;
  background: var(--dark);
  position: relative;
  overflow: hidden;
  text-align: center;
  color: #f5f1ea;
}
.cta-final::before {
  content: "";
  position: absolute; inset: 0;
  background:
    radial-gradient(800px 500px at 50% 100%, rgba(175,16,26,.18), transparent 60%),
    radial-gradient(400px 300px at 10% 20%, rgba(175,16,26,.08), transparent 70%);
}
.cta-final__wrap { position: relative; max-width: 760px; margin: 0 auto; }
.cta-final__title {
  font-size: clamp(32px, 5vw, 56px);
  letter-spacing: -.025em;
  line-height: 1.1;
  color: #ffffff;
}
.cta-final__title .em { color: var(--red); }
.cta-final__body {
  margin: 22px auto 32px;
  max-width: 56ch;
  font-size: 16px;
  color: #c8bfa8;
  line-height: 1.6;
}
.cta-final__body b,
.cta-final__body strong { color: #fff; font-weight: 700; }

/* =========================================================
   13. APPLY FORM
   ========================================================= */
.apply {
  padding: clamp(64px, 8vw, 96px) 0;
  background: var(--bg);
}
.apply__wrap { max-width: 720px; margin: 0 auto; }
.form {
  margin-top: 36px;
  padding: clamp(26px, 4vw, 40px);
  background: var(--card);
  border-radius: var(--radius-lg);
  position: relative;
  box-shadow: var(--shadow);
  overflow: hidden;
}
.form::before {
  content: ""; position: absolute; top: 0; left: 0; right: 0; height: 3px;
  background: linear-gradient(90deg, var(--red), var(--red-grad));
  border-radius: var(--radius-lg) var(--radius-lg) 0 0;
}
.form__honey { display: none; }
.form__row { display: grid; grid-template-columns: 1fr 1fr; gap: 16px; margin-bottom: 16px; }
.fld { display: block; margin-bottom: 16px; }
.fld__lbl {
  display: block;
  font-size: 12.5px; letter-spacing: .04em;
  color: var(--ink-2);
  margin-bottom: 8px;
  font-weight: 500;
}
.fld input[type="text"],
.fld input[type="email"],
.fld input[type="tel"],
.fld select,
.fld textarea {
  width: 100%;
  padding: 13px 15px;
  background: var(--bg-2);
  color: var(--ink);
  border: 1px solid rgba(28,27,27,.08);
  border-radius: var(--radius-sm);
  font-family: var(--f-body);
  font-size: 15px;
  line-height: 1.4;
}
.fld input::placeholder, .fld textarea::placeholder { color: var(--mute); }
.fld input:focus,
.fld select:focus,
.fld textarea:focus {
  outline: none;
  border-color: var(--red);
  background: #fff;
  box-shadow: 0 0 0 3px rgba(175,16,26,.12);
}
.fld textarea { resize: vertical; min-height: 110px; }
.fld select {
  appearance: none; -webkit-appearance: none;
  background-image:
    linear-gradient(45deg, transparent 50%, var(--ink-2) 50%),
    linear-gradient(-45deg, transparent 50%, var(--ink-2) 50%);
  background-position: calc(100% - 18px) 50%, calc(100% - 13px) 50%;
  background-size: 5px 5px;
  background-repeat: no-repeat;
  padding-right: 36px;
}
.fld--check {
  display: flex; align-items: flex-start; gap: 12px;
  margin: 18px 0 24px;
  font-size: 14px; color: var(--ink-2);
}
.fld--check input {
  width: 18px; height: 18px;
  accent-color: var(--red);
  margin-top: 2px; flex-shrink: 0;
}
.fld--check-big {
  padding: 16px 18px;
  background: rgba(28,27,27,.03);
  border-radius: 10px;
  margin: 0 0 8px;
}
.form__note {
  text-align: center;
  margin: 14px 0 0;
  font-size: 12.5px; color: var(--mute);
}

/* Multi-step form */
.form--steps { overflow: hidden; }
.steps__progress {
  margin-bottom: 28px;
  display: flex; flex-direction: column; gap: 10px;
}
.steps__bar {
  height: 4px;
  background: rgba(28,27,27,.06);
  border-radius: 4px;
  overflow: hidden;
}
.steps__bar-fill {
  width: 25%;
  height: 100%;
  background: linear-gradient(90deg, var(--red), var(--red-grad));
  border-radius: 4px;
}
.steps__count {
  display: flex; justify-content: space-between; align-items: center;
  font-size: 12.5px;
  color: var(--mute);
  font-weight: 500;
}
.steps__count > span:first-child { color: var(--ink-2); }
.steps__label { color: var(--red); font-weight: 600; }

.step {
  border: 0 !important;
  padding: 0 !important;
  margin: 0 !important;
  min-width: 0;
  display: none;
}
.step.is-active { display: block; }
.step[hidden] { display: none !important; }
.step__title {
  font-family: var(--f-display);
  font-size: clamp(20px, 2.2vw, 26px);
  font-weight: 700;
  letter-spacing: -.02em;
  color: var(--ink);
  margin: 0 0 6px;
  line-height: 1.15;
}
.step__sub {
  color: var(--mute);
  font-size: 14px;
  margin: 0 0 22px;
  line-height: 1.5;
}

.steps__nav {
  display: flex;
  justify-content: space-between;
  align-items: center;
  gap: 12px;
  margin-top: 24px;
  padding-top: 22px;
  border-top: 1px solid var(--line);
}
.steps__nav .btn { flex: 1; max-width: 240px; }
.steps__back { align-self: flex-start; }
.steps__next, .steps__submit { margin-left: auto; }

/* Validation state */
.fld.has-error input,
.fld.has-error select,
.fld.has-error textarea {
  border-color: var(--red) !important;
  background: rgba(175,16,26,.04) !important;
}

/* Disabled submit */
.btn[disabled],
.btn[aria-disabled="true"] {
  background: var(--bg-3) !important;
  color: var(--mute) !important;
  border-color: transparent !important;
  box-shadow: none !important;
  cursor: not-allowed;
  opacity: .9;
}
.btn[disabled]:hover,
.btn[aria-disabled="true"]:hover {
  background: var(--bg-3) !important;
}

/* =========================================================
   FOOTER
   ========================================================= */
.foot {
  padding: 40px 0 32px;
  background: var(--bg-3);
}
.foot__row {
  display: grid;
  grid-template-columns: 2fr 1fr;
  gap: 32px;
  align-items: center;
}
.foot__brand { display: flex; flex-direction: column; gap: 6px; }
.foot__brand .brand__name {
  font-family: var(--f-display);
  font-weight: 700;
  font-size: 17px;
  color: var(--ink);
  letter-spacing: -.01em;
}
.foot__tag { color: var(--mute); font-size: 12.5px; margin: 0; max-width: 40ch; line-height: 1.5; }
.foot__legal { font-size: 12px; color: var(--mute); margin: 0; text-align: right; }

@media (max-width: 820px) {
  .foot__row { grid-template-columns: 1fr; text-align: center; }
  .foot__brand { align-items: center; }
  .foot__legal { text-align: center; }
}

/* =========================================================
   MOBILE — tablet & below
   ========================================================= */
@media (max-width: 760px) {
  body { font-size: 16px; }
  .wrap { width: calc(100% - 40px); }

  /* Hero */
  .hero { padding: 48px 0 40px; }
  .hero .eyebrow {
    font-size: 10.5px; letter-spacing: .14em;
    margin-bottom: 22px; padding: 0 4px; line-height: 1.5;
  }
  .hero__title { font-size: clamp(26px, 8vw, 36px); max-width: 100%; line-height: 1.15; }
  .hero__sub { margin-top: 18px; font-size: 15px; max-width: 100%; }
  .hero__cta { width: 100%; flex-direction: column; gap: 10px; margin-top: 24px; }
  .hero__cta .btn { width: 100%; }
  .cta-mini { font-size: 12.5px; }

  /* VSL */
  .vslsec { padding: 32px 0 48px; }
  .vsl__frame { border-radius: 10px; }
  .vsl__play { width: 60px; height: 60px; }
  .vsl__play svg { width: 22px; height: 22px; }
  .vsl__badge { font-size: 9.5px; padding: 5px 8px; top: 12px; left: 12px; }
  .vsl__hint { top: calc(50% + 48px); font-size: 9.5px; }
  .vsl__hint span { font-size: 9px; }
  .vsl__meta { left: 12px; right: 12px; bottom: 12px; gap: 8px; }
  .vsl__tag { font-size: 9.5px; }
  .vsl__title { font-size: 12px; line-height: 1.35; max-width: 100%; text-align: left; }
  .vsl__meta { flex-direction: column; align-items: flex-start; }

  /* Tension + ID */
  .tension-sec { padding: 48px 0; }
  .tension { padding: 18px 22px; font-size: 17px; }
  .tension-sec__cta { margin: 28px 0 36px; }
  .tension-sec__cta .btn { width: 100%; }
  .idblock { padding: 22px 22px 24px; }
  .idblock__title { font-size: 18px; }
  .idblock__list li { font-size: 14.5px; padding-left: 24px; }

  /* Sections */
  .pillars, .vs, .blueprint, .fmt, .proof, .about, .qualification, .faq, .apply {
    padding: 48px 0;
  }
  .cta-final { padding: 56px 0; }
  .block__head { margin-bottom: 28px; }
  .block__title { font-size: clamp(24px, 6.5vw, 34px); line-height: 1.1; }
  .block__sub { font-size: 14.5px; margin-top: 12px; }

  /* Pillars */
  .pillars__grid { grid-template-columns: 1fr; gap: 14px; }
  .pillar { padding: 24px 22px; }
  .pillar h3 { font-size: 18px; }
  .pillar p { font-size: 14.5px; }

  /* VS */
  .vs__grid { grid-template-columns: 1fr; gap: 14px; }
  .vs__col { padding: 24px 22px; }
  .vs__col h3 { font-size: 18px; }
  .vs__col li { font-size: 15px; }
  .vs__pull { padding: 18px 22px; font-size: 17px; margin-top: 28px; }

  /* Blueprint */
  .phases { grid-template-columns: 1fr; gap: 12px; }
  .phase--simple { padding: 24px 22px; }
  .phase--simple .phase__num { font-size: 32px; margin-bottom: 8px; }
  .phase--simple h3 { font-size: 17px; }
  .blueprint__note { font-size: 16px; margin-top: 28px; }

  /* Format */
  .fmt__bullets li { font-size: 16px; padding: 14px 20px; }
  .fmt__line { font-size: 17px; }

  /* Proof */
  .proof__quotes { grid-template-columns: 1fr; }
  .qcard { padding: 22px; }
  .qcard blockquote { font-size: 15.5px; }

  /* About */
  .about__wrap { grid-template-columns: 1fr; gap: 24px; }
  .about__photo { max-width: 240px; margin: 0 auto; aspect-ratio: 4/5; }
  .about__copy p { font-size: 15.5px; }
  .about__pull { font-size: 17px; padding: 16px 20px; }

  /* Qualification */
  .qualification__line { font-size: 17px; margin-bottom: 22px; }
  .qualification__line--accent { padding: 18px 22px; }

  /* FAQ */
  .faq__list { padding: 4px; gap: 6px; border-radius: 22px; }
  .q { padding: 0 20px; border-radius: 18px; }
  .q summary { padding: 18px 44px 18px 0; font-size: 15px; }
  .q summary::before, .q summary::after { right: 8px; width: 12px; }
  .q p { font-size: 14px; padding-bottom: 18px; }

  /* CTA Final */
  .cta-final__title { font-size: clamp(26px, 7vw, 38px); }
  .cta-final__body { font-size: 14.5px; margin: 18px auto 24px; }
  .cta-final .btn { width: 100%; }

  /* Apply form */
  .apply__wrap { padding: 0 2px; }
  .form { padding: 20px 18px; border-radius: 14px; }
  .form__row { grid-template-columns: 1fr; gap: 12px; margin-bottom: 12px; }
  .fld { margin-bottom: 14px; }
  .fld__lbl { font-size: 12px; margin-bottom: 6px; }
  .fld input[type="text"],
  .fld input[type="email"],
  .fld input[type="tel"],
  .fld select,
  .fld textarea {
    font-size: 16px;  /* prevents iOS auto-zoom */
    padding: 12px 14px;
  }
  .fld textarea { min-height: 96px; }
  .fld--check { font-size: 13.5px; line-height: 1.5; }
  .fld--check-big { padding: 14px 14px; }

  .steps__progress { margin-bottom: 20px; gap: 8px; }
  .steps__count {
    font-size: 11.5px;
    flex-direction: column;
    gap: 2px;
    align-items: flex-start;
  }
  .steps__count > span { width: 100%; }
  .step__title { font-size: 20px; margin-bottom: 4px; }
  .step__sub { font-size: 13.5px; margin-bottom: 18px; }

  .steps__nav {
    flex-wrap: wrap;
    gap: 8px;
    margin-top: 18px;
    padding-top: 18px;
  }
  .steps__nav .btn {
    flex: 1 1 auto;
    max-width: none;
    padding: 13px 16px;
    font-size: 14px;
    min-height: 46px;
  }
  .steps__next, .steps__submit { margin-left: 0; }

  .btn { font-size: 14.5px; padding: 13px 20px; min-height: 46px; }
  .btn--lg { font-size: 15px; padding: 15px 24px; min-height: 50px; }

  /* Footer */
  .foot { padding: 32px 0 28px; }
  .foot__row { gap: 20px; text-align: center; }
  .foot__brand { align-items: center; }
  .foot__tag { font-size: 12.5px; }
  .foot__legal { text-align: center; font-size: 11.5px; }
}

@media (max-width: 380px) {
  .wrap { width: calc(100% - 32px); }
  .hero__title { font-size: 24px; }
  .hero__sub { font-size: 14.5px; }
  .btn--lg { padding: 14px 18px; font-size: 14px; }
  .block__title { font-size: 22px; }
}

/* Reduced motion (still strip if user prefers) */
@media (prefers-reduced-motion: reduce) {
  *, *::before, *::after {
    animation-duration: .001ms !important;
    animation-iteration-count: 1 !important;
    transition-duration: .001ms !important;
    scroll-behavior: auto !important;
  }
}